M.AD Miami Ad School

An advertising school dedicated to preparing students to thrive in an ever-changing creative landscape.

(Client)

Miami Ad School

(Channel)

B2B

(Year)

2020

(Service)

Copywriting

Explore My Work

I was hired to craft MAD’s rebrand manifesto through the agency working on their rebrand. Not only did I develop a manifesto that captured the essence of their voice, ensuring it resonated across all marketing collateral, I also implemented this voice and tone throughout their email campaigns and student communications, aligning their messaging with the school’s legacy.

Brand Manifesto

Rebrand Strategy

Voice & Tone

Messaging

Our goal was to develop M.AD’s potential voice through an empowering manifesto that would serve as a guiding light for other creatives, writers, and designers working for the school.

Through interviews with the school’s director, Pippa Seichrist, we devised a manifesto representing M.AD’s voice.

Student Coverage

Content Writing

Copywriting

I covered student ideas and wrote content about the impact of creativity in challenging times.

Emails & Marketing Collateral

Email Strategy

Copywriting

I wrote persuasive messaging in M.AD’s newly defined voice, which was designed to inspire and motivate aspiring creatives to kickstart their careers at the school.

The messaging in emails and marketing collateral highlighted the school’s commitment to nurturing innovative thinkers and positioning them at the forefront of the advertising and marketing industry.