Belen Copetti

Creative Director & Senior Copywriter

Miami, FL

Brand builder and expert storyteller. Messaging-first mentality. Expert in finding the right angle to the story.

(About me)

Brand builder and expert storyteller. Messaging-first mentality. Expert in finding the right angle to the story.

(What I do)

Marketing Campaigns

Experience in creating marketing and advertising campaigns—from developing the vision and messaging to overseeing production on time and within budget. I excel at developing strategic and on-trend concepts for industry-leading brands with integrated content across all channels.

Copywriting

I have 10 years of experience crafting conceptual copywriting and strategic messaging. Ensuring that it is reflected in effective & practical brand competitive strategies. I am passionate about producing innovative work that translates complex, my highly conceptual ideas and the company’s competitive needs into compelling content.

Creative Direction

Over 3 years of experience supervising cross-functional teams of graphic designers, copywriters, social media content experts, photographers, and project managers in developing competitive messaging and deliverables that effectively align with brand and revenue goals. As well as generate and oversee final concepts, always maintaining strategic thinking and developing actionable initiatives.

Brand & Product Strategy

Innovative brands and their products hold a special place in my heart. I have helped launch rebrand strategies along with impressive product launches for companies. With my experience in consumer products and D2C companies, I utilize my fluency in digital channels to craft a competitive approach backed by market research translated into effective (and beautiful) deliverables across channels for multiple brand strategies and innovative products.

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Mira is a San Francisco-based hormone health company breaking new ground in health through innovative science, technology, and AI.

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