Belen Copetti

Creative Director & Senior Copywriter

Miami, FL

I evolve brands into an award-winning status through impactful & competitive messaging.

I evolve brands into an award-winning status thru influential & competitive messaging.

(What I do)

Creative Direction

💡 I help brands evolve through change.

On the daily, I develop and oversee final concepts, making sure they’re both actionable and impactful. But there’s more. I also lead cross-functional teams of art directors, designers, copywriters, social media strategists, PR pros, photographers, and channel managers to craft competitive messaging and design that hits brand and revenue targets.

Copywriting

Messaging’s my thing, and it has been for over 10 years. I write resonant copy that aligns with brand and revenue goals. From top to bottom, I enjoy producing innovative, ripple-effect-producing work that translates complex and highly conceptual strategies affiliated to the company’s competitive marketing goals.

Marketing Strategy & Campaigning

As a wide-range creative, I’m hands-on from strategy development to execution. I set the vision, shape the messaging, and make sure my team delivers on point, on time, and on budget. I thrive on creating sharp, on-trend concepts at the speed of culture for top brands—and ensure we’re hitting the numbers on every channel.

D2C Brand Positioning Strategy

I focus my digital know-how and market experience into shaping competitive messaging for brand marketing and product launch strategies. All backed by market research and translated into standout design, copy, and cross-channel execution.

Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work

How I shaped Mira’s messaging strategy and creative direction to position the brand as an industry-leading player in hormone health technology.

Creative Director

Senior Copywriter

2021 – 2025

Crafting impactful, conceptual messaging campaigns for San Francisco- and Austin-based clients, strategically positioning their brands as innovative leaders within their industries.

Senior Copywriter

2021 – 2022

People who worked with me say: