Belen Copetti

Creative Director & Senior Copywriter

Miami, FL

I evolve brands into an award-winning status through impactful & competitive messaging.

I evolve brands into an award-winning status thru influential & competitive messaging.

(What I do)

Creative Direction

On the daily, I develop and oversee final concepts, making sure they’re both actionable and impactful. But there’s more. I also lead cross-functional teams of art directors, designers, copywriters, social media strategists, PR pros, photographers, and channel managers to craft competitive messaging and design that hits brand and revenue targets.

Copywriting

Messaging’s my thing, and it has been for over 10 years. I write resonant copy that aligns with brand and revenue goals. From top to bottom, I enjoy producing innovative, ripple-effect-producing work that translates complex and highly conceptual strategies affiliated to the company’s competitive marketing goals.

Marketing Strategy & Campaigning

As a wide-range creative, I’m hands-on from strategy development to execution. I set the vision, shape the messaging, and make sure my team delivers on point, on time, and on budget. I thrive on creating sharp, on-trend concepts at the speed of culture for top brands—and ensure we’re hitting the numbers on every channel.

D2C Brand Positioning Strategy

I focus my digital know-how and market experience into shaping competitive messaging for brand marketing and product launch strategies. All backed by market research and translated into standout design, copy, and cross-channel execution.

Work Work Work Work Work Work Work Work Work Work

Mira Hormone Health Company

How I shaped Mira’s messaging strategy and creative direction to position the brand as an industry-leading player in hormone health technology.

Creative Director

Senior Copywriter

2021 – 2025

Previous jobs
& agencies

Crafting impactful, conceptual messaging campaigns for San Francisco- and Austin-based clients, strategically positioning their brands as innovative leaders within their industries.

Senior Copywriter

2021 – 2022

People who worked with me say:

Belen demonstrates exceptional creativity.

“Belen demonstrates exceptional creativity, leadership skills, and a commitment to excellence. She quickly grew from Creative Copywriter to Creative Director by leading the development of Mira’s tone of voice and brand DNA. As a Creative Director, Belen has consistently delivered innovative and impactful campaigns that resulted in mentions on top-tier media and business metrics growth. Her unique ability to think outside the box and develop fresh and engaging ideas has been an asset to our team.”

Katherine Sakovich

CMO, Mira Fertility.

Belen finds innovative angles everywhere.

“I truly admire Belen’s ability to find compelling, innovative angles about pretty much everything. I also like how she thinks outside the box and encourages everyone to do the same. Also, her refusal of all forms of stereotypes (in writing, in images, everywhere). The whole team and I feel we have learned a lot from her (resources, creative inputs, comments on visuals, etc). I’m grateful for that. This is what I have always thought a Creative Director should be like.”

Laura Zanotta

Content Manager, Mira Fertility

She is a very supportive leader.

"Working with Belen has been a very positive and inspiring experience. She is a very supportive leader and her detailed, constructive and encouraging feedback has significantly contributed to my growth as a copywriter. I am constantly learning from her creative vision. She is clearly dedicated to developing her team, with an ability to spark creativity and push creative boundaries, which makes her a fantastic Creative Director and mentor."

Karen McCusker

Jr. Copywriter - Mira Fertility

Working with Belen is about continuous quality.

"Working with Belen is about order, logic and structure, things that are very valuable not only for me as a designer, but also for the continuous quality development of any brand. Attention to detail and fighting for quality in every word. She has love for the creative process and ambitious with the results. I was lucky enough to see this while working in the same team with her."

Nadya Dorovskaya

Sr. Graphic Designer - Mira Fertility