Fun Extras
Two impactful projects I loved working on, alongside people who became lifelong connections.
(Client)
Multiple
(Year)
2018 – 2021
This is a collection of projects from early in my career that I enjoyed working on. The people and the creative briefs filled my heart with inspiration and, of course, deserve a spot in my portfolio
(Client)
Multiple
(Year)
2018 – 2021
(Service)
Copywriting
Petlibro
A beloved best-seller on Amazon, Petlibro crafts beautifully designed pet tech that simplifies life for pet owners. Their products blend innovation and modern aesthetics, making it easier than ever to care for your furry family.
(Channel)
B2C
(Year)
2019-2020
(Service)
Branding, Copywriting
- Brand Copywriting Style Guide
Petlibro had already developed wonderful, user-centric products, but they struggled to effectively communicate their value to customers. I stepped in to help define the brand’s voice and story and crafted messaging that resonates with their target audience. To ensure consistency and clarity across all platforms, I created their Copywriting Style Guide.
The Fitness Club
This Maryland-based neighborhood gym faced a tough challenge during the pandemic. With such a strong focus on community and inclusivity, they were met with dwindling memberships. They needed a way to reconnect with their community and draw new members in. That’s where the new website came in. We crafted a site that not only showcased their values but also made it easy for locals to find and join the gym. Their new, fresh digital presence kept all the best parts of the business and revitalized it, bringing in new faces and helping the gym thrive again.
- Website Messaging
With a focus on community, neighborhood spirit, and a “workout for everyone” mindset, we created a fun yet empowering website.
