Duo Studio

This Washington, D.C.-based design agency designs intricatewebsites with a focus on strategy and brand-to-people connections.

(Client)

Miami Ad School

(Channel)

B2B

(Year)

2020-2021

(Service)

Copywriting, Branding, Naming

Explore My Work

During my time as a Senior Copywriter with Duo Studio, I worked on several impactful projects. Below are some of my favorites. My role involved not only writing copy but also overseeing our creative approach to messaging with a strategic mindset. I developed comprehensive Copywriting Guidelines for various brands and led the renaming of clients’ businesses to align with their new image and messaging strategies.

Made Good

Rebrand Strategy

Voice & Tone

Concepting

Made Good, a content and video strategy agency, needed a powerful rebrand to better reflect their expertise in creating thoughtfully creative content. Known for their high-quality video production, they aimed for a refreshed identity.

I helped craft brand messaging that truly captures the essence of Made Good’s digital content and company culture. The team and I dove deep into the client’s personality, values, and mission and I developed a guide that accurately conveys the driving force behind their business.

Reflecting their newly crafted messaging.

Finturity

Rebrand Strategy

Voice & Tone

Concepting

Finturity empowers female leaders to take control of their financial future. In collaboration with the Duo Studio team, I designed their brand messaging and positioning, re-developed their name, and created copywriting style guidelines for all their marketing collateral.

Since Finturity is committed to securing a bright financial future for everyone, we crafted a brand name that would reposition them as a modern, female-led finance company.

A Brand Copywriting Style Guide was delivered to the client to ensure consistency across all of their written marketing collateral.

With a strong focus on branding and user experience, I worked on the messaging in key web pages.