Citizen Best Agency
A San Francisco-based agency that uses purpose-driven tactics and intentional design to grow brands.
(Client)
Citizen Best
(Channel)
Outdoor
(Year)
2019-2020
(Service)
Copywriting
Explore My Work
- My Role
Cherry Lao, the agency’s creative director trusted me to lead the outdoor campaign for a leading real estate company in Austin, TX.
UpEquity
Out of Home
Brand Voice
Market Strategy
- Description
- The process
UpEquity, a real estate agency based in Austin, TX, was looking to stand out in a competitive market by emphasizing its unique commitment to guiding clients through every step of the closing process. Their hands-on approach became the cornerstone of our strategy.
After conducting in-depth client interviews and strategic meetings, we developed a targeted Out-of-Home campaign designed to resonate with the Austin community.
- Results
We worked on two campaign directions.
- When Love Strikes
My pitch to the client for this idea was: “When love strikes—when you discover your dream home—you feel it deep in your bones. It’s a powerful, instinctive emotion that takes over. And the next step is clear: you want to make that home yours, without the hassle. UpEquity makes that happen, effortlessly.”
- The Easy Way
A simplified campaign direction, titled “The Easy Way,” was developed to highlight the functional benefits of UpEquity’s approach. This direction focuses on the effortless closing process and the streamlined experience that UpEquity offers its clients.
