Differentiation Language Creation Client: Mira Services: Creative Direction & Copywriting Year: 2023 As the industry grows—so does the competition. We created a strong differentiation language and asked our scientists to provide hard data about why our product is different from the rest. We use the same technology labs use, but Read more…
Evergreen Summer Photoshoot + Messaging + Success 2022 Client: Mira Services: Creative Direction Year: 2022 Create a conceptual photoshoot to show people that summer and spring are great times to try to conceive. And even though you’re on vacation, you can take Mira anywhere to track your fertility, because it’s Read more…
Valentine’s Day Campaign: Solo Parenting & Teaming Up with Mira Client: Mira Services: Creative Direction Year: 2023 We partnered with solo mothers and positioned Mira as a way to highlight that parenting (even in Valentine’s day) could take form in different ways—that you can go through this alone. Loving yourself Read more…