Differentiation Language Creation Client: Mira Services: Creative Direction & Copywriting Year: 2023 As the industry grows—so does the competition. We created a strong differentiation language and asked our scientists to provide hard data about why our product is different from Read more…
Evergreen Summer Photoshoot + Messaging + Success 2022 Client: Mira Services: Creative Direction Year: 2022 Create a conceptual photoshoot to show people that summer and spring are great times to try to conceive. And even though you’re on vacation, you Read more…
Valentine’s Day Campaign: Solo Parenting & Teaming Up with Mira Client: Mira Services: Creative Direction Year: 2023 We partnered with solo mothers and positioned Mira as a way to highlight that parenting (even in Valentine’s day) could take form in Read more…