Branding & Competitive Positioning

How “Mira, the at-home mini lab” became the leading hormone monitor on the market.

(Client)

Mira

(Channel)

E-commerce, D2C

(Year)

2023 – 2024

(Website)

(Service)

Creative Direction & Copywriting

How “Mira, the at-home mini lab” became the leading hormone monitor on the market.

(Client)

Mira

(Channel)

E-commerce, D2C

(Year)

2023 – 2024

(Website)

(Service)

Creative Direction & Copywriting

(The World’s Mini Hormone Lab)

The femtech sector is forecast to represent a $1.186 trillion market by 2027—which means it’s getting more and more competitive. The team sought out a strategic messaging approach to position the product above every other competitor.

To translate Mira’s revolutionary approach, I rounded Mira’s science team to understand the details behind Mira’s science. Turns out Mira was the most revolutionary hormone monitor on the market. We strategically positioned it as The World’s Mini Hormone Lab.

We elevated the look and feel of the product by combining warmth and humanity, to reflect empathy, to highlight the design of Mira.

We worked on UX/IU forward storytelling and design on the page to ensure a great experience and clear-cut messaging.

The successful launch of this product led to a strong positioning of the brand and great response from the e-commerce side.

(Competitive Messaging in Key Landing Pages)

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I led the messaging creation process and supported our design team in processes for UX / UI to ensure the revamped home page clearly reflected Mira’s current value proposition and competitive position as a Hormone Health Company — rather than a fertility company. With a focus on our entire ecosystem of products to support the company’s business goals and expansion within the industry.

One of our highest converting pages, key page for our top of the funnel audience. It was rebranded with solid messaging and a strong focus on UX and UI in both messaging and competitive positioning, highlighting the powerful tech and science behind the product.

One of our highest converting pages, key page for our top of the funnel audience. It was rebranded with solid messaging and a strong focus on UX and UI in both messaging and competitive positioning, highlighting the powerful tech and science behind the product.

In this redesign, the products strongest highlights are highlighted. From the messaging and design perspective, we ensured a smooth user experience compared to what we had before.

(Top-Tier Media Mentions)

(Ad Creative Strategy & Paid Social)

First things first, we needed to refresh Mira’s ad guidelines for a cohesive and strong brand identity across our channels. Take a peek at the guidelines here: