Mira Hired a Sex Hormones Tester | PR Campaign.

In 2023 and 2024. We worked with Mira on a top-tier PR hired a Sex hormone tester to test with Mira and bridge the gaps in the reproductive health care area.

(Mira’s PR Campaign)

Creative director and communication strategist. We worked with Mira’s team to strategically broaden our reach and educate people about something invisible: your hormones—and how they affect you. From campaign ideation, publications, to the interviews of potential candidates, and final hire, I assisted the team.

OOH Poster Campaign

We rolled out an OOH campaign in Miami and San Francisco for people to scan and apply. Posters that reflect a warm an inspiring approach to our brand + a strong message.

Digital Campaign

We created a landing page reflecting our campaign goals. More than 3,000 people from all over the world applied for this sex tester vacancy.

We hired Vinisha to represent all women. Vinisha was the right candidate for this from the very beginning. This is what she did: